Yankee Candle Pitch
SOUTH DEERFIELD, MASSACHUSETTS
DESCRIPTION:
Retail creative for strategy consultation project.
This campaign accompanied a strategic recommendation to target a younger generation of women. The strategy included creating a fresh look in marketing materials that would help women in their 30s and 40s see these products as enhancements to their everyday lives.
PROPOSED DIRECT MAIL BROCHURE WITH SCENTED PANELS
PROPOSED LANDING PAGE WITH SUGGESTED FREE GIFT OFFER
PROPOSED FACEBOOK CAROUSEL | MEMBER & AUTORESPONDER EMAILS
